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Building an Alumni Program From the Bottom Up

April 5, 2022

Speaker: Patrick Custer, National Director of Alumni, Promises Behavioral Health

 

Alumni programs are an important engagement strategy that can help both current and former patients. Learn how to build a brand-new alumni program from the ground up to provide a better experience for the people you serve.

Customer success management is a business method ensuring customers achieve the success of their desired outcomes while using your product or service. Customer success is relationship-focused client management, that aligns the client and vendor goals for mutually beneficial outcomes. For behavioral health and human services organizations, an alumni program is an industry example of customer success management.

Alumni programs are designed to address both patient and alumni needs. A call to action has been initiated for behavioral health providers to evolve from traditionally fixed/limited forms of treatment and include extended forms of engagement. For substance use treatment programs, an alumni program can help prevent the danger of relapse. Building a community and a sense of connection is the key to helping patients, alumni, and their families thrive in the long-term. For your organization, an alumni program can also contribute directly to your bottom line, improving things like alumni referrals and admissions. 

With both clients and organizations benefiting from alumni programs, this can be a powerful strategy for leaders to implement. Learn more about alumni programs and how to start building your alumni program from the bottom up in this session.

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