5 Keys to Successfully Communicate Big Decisions


5 Keys for Successfully Communicating Big Decisions

This DATIS blog article, “5 Keys for Successfully Communicating Big Decisions", was originally written by Mike Figliuolo, thoughtLEADERS, LLC, on February 17th, 2016 and was reposted with permission.

It’s not enough to make the right decision. You have to ensure that decision is properly communicated if you want it to be successfully implemented. The bigger the decision, the more rigorous you have to be in communicating it. Here are 5 keys to communicating that decision well.

At some point in your career, you’re going to have to “make the call.” You’ll make a big decision that will affect a lot of people. Some will be happy. Some will be bent. If you want your decision to be successful, you’ve got to dedicate a significant amount of thought to how you’re going to communicate the decision to the organization.

There are five keys you should think about as you’re making big decisions:

Clarity. First, be clear about the call being made. Tell people exactly what the decision is. The crisper you are in explaining the decision, the higher the likelihood that they’ll carry it out.

Documentation. Document that decision so you have something to true back to. Remember, big decisions can take a long time to make. The results of those decisions can take a long time to mature and for you to see what happens. You’ll want a document to go back to and say “Here’s the decision we made and here was the underlying rationale.” It will help you and your successors understand why the decision was made. If things go awry, people can dissect the original rationale and understand what mistakes were made so those mistakes can be avoided in the future.

Rationale. Lay out the rationale for making the decision. Include the assumptions you made, the facts you were using to make the decision, and the sources of the information you used for making the call. When things change, you can go back to that rationale and find root errors in the data you had. You can understand how the market has changed from when you originally made the decision. You might find new opportunities to make a better decision. Business cases and “board decks” are good documentation vehicles for laying out the rationale for the call that you’ve made.

Dissemination. When making the call, do so in writing and disseminate your decision broadly across the organization. Avoid the most common problem that happens when people make a decision: misinterpretation. Many times, if you announce your decision verbally, the game of telephone occurs. Somebody who was there heard it firsthand. They heard the rationale but they interpreted it slightly differently than you meant to say it. Then they tell the members of their team and the rationale you shared changes slightly. Then those team members tell the members of their team and the rationale changes even more. By the time it gets disseminated across the entire organization, your rationale can be completely twisted. Sometimes folks will even communicate a decision contrary to the one you made. By documenting your decision in writing and making sure everybody gets the same information, the decision and your rationale for making it will be clear and consistent.

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